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next Swaay.Health graphic highlighting “#3 privacy” in bold white text on a purple background.
Privacy is part of the patient experience
next Swaay.Health graphic highlighting “#2 trust” in bold white text on a muted pink background.
Trust is built before the appointment
next Swaay.Health graphic highlighting “#1 expertise” in bold white text on a bright pink background.
AI is changing the front door to care
nextMock social media post showing a product photo of white sneakers alongside a comments section where customers ask questions, the brand responds and other users continue the conversation. A notification indicates 496 comments.
Your best social strategy is in the replies
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Introducing the 2026 class of (add)prentices
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From events to experiences: 5 ways smart brands turn moments into momentum
nextHealthcare marketing doesn’t leave much room for error. Every detail needs to be accurate. Every story needs to feel human. And every production decision has to balance speed, cost and compliance. When Samsung Healthcare USA approached us to launch its Z2
Samsung Healthcare USA: maximizing content with virtual production
nextStylized sports media collage featuring a cinema-style camera in the foreground with circular cutouts of athletes playing soccer, tennis, football, and baseball against a blue-toned graphic background.
Winning beyond the scoreboard in the NIL era of college sports
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(add)victory: Where sports and brands team up to win
nextOster blender with fruit inside. Oster logo with crea para siempre underneath.
The hidden cost of brand fragmentation—and the growth playbook to fix it
nextA medical exam scene being filmed: a clinician performs an ultrasound on a female patient lying on an exam table while a partner holds the patient’s hand, with professional lighting, cameras, and a monitor visible around the set.
How to create confidential, HIPAA-compliant content for new medical product launches
nextImage with a light beige background featuring the headline, “Great taglines aren’t just clever quips—they’re strategic tools.” Below the headline are rounded labels reading: “simple & sticky,” “emotional connection,” “brand voice,” “everyday language,” “sh
How powerful taglines get made
nextFour panelists, three men and one woman, dressed in business attire sit on stools facing the audience against a dark backdrop displaying the “AMP-RI – Association of Marketing Professionals of Rhode Island” and “(add)ventures” logos.
Sports Marketing: Real Plays, Real Impact
nextVintage televisions showing stills from the Super Bowl, including Patriots quarterback Drake Maye, Bad Bunny and Lady Gaga, a Budweiser ad, and a football field.
Super Bowl dreams and branding nightmares
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How virtual production is reshaping sports marketing
nextTop-down view of a green soccer field text that reads: ‘Some of the smartest sports marketing isn’t happening on the field.’”
Fandom isn’t a season, it’s a strategy
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From sponsorship to strategy: Why sports marketing needs to grow up
nextHand holding a fan of illustrated tarot-style cards against a soft sky background, with the front card labeled “The Creator”.
Do brand archetypes still work? Spoiler: Yes—but not the way you think.
nextCVS homepage displayed on a tablet screen with the headline “Shop by what they love.” Below the headline are four gift category tiles: For the beauty buff, For the self-care kings and queens, For pets and their people and For the workout warrior, each show
Tracking “6-7”: Why watching slang is a 24/7 brand job
nextSpeech bubbles with greetings in different languages over a world map.
When global brands speak local
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How to review creative without wrecking it
nextLarge group of people pulling on a rope in a staged tug-of-war.
Leadership isn't power—it's purpose
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Doing good is good for business
nextA microphone composed of black-and-white headshots of seven people, arranged within the mic shape, with small lightning bolt icons on either side, set against a blue background. The words "Brand Slam" appear beside it.
Crea un podcast que construya tu marca
nextSteve Rosa and Joe Kayata at the Brand Slam podcast table with microphones.
Brand Slam gana el premio w3 al mejor podcast de publicidad y marketing
nextA group of colleagues sitting around a table engaged in a creative meeting with yellow sticky notes showing words like “strategy,” “creative” and “ideate.”
Cuando lo interno se combina con todo-incluído
nextLionel Messi holds the FIFA World Cup trophy aloft while surrounded by cheering fans in a crowded stadium.
How Argentina is turning fútbol passion into branding gold
nextThree AOL promotional CDs offering '1045 free hours for 45 days.' Each CD has a different cover design: a colorful grid, a black-and-white city street and a bold yellow background with a U-turn arrow.
Los pequeños discos de AOL son una gran lección para la IA
nextCollage illustration of three people pulling on a rope connected to tall farm silos.
Evita que los silos acaben con tu estrategia
nextGraphic design concept showing four color swatches in pink, yellow, orange, and magenta with hex codes. Each swatch features large 'Aa' text in light blue. Two magnifying glasses highlight parts of the swatches.
La accesibilidad genera confianza. La confianza construye marcas.
nextA patient sits in a hospital bed looking at a monitor, while a masked health care worker stands beside them.
Por qué la conexión emocional gana en B2B y B2C
nextCollage of people smiling and using phones and tablets, centered around a large smartphone showing an Instagram Reels video of a woman in a kitchen.
No solo a la moda. Profundo en la gente.
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Fomente la conexión de los empleados con el poder de la narración
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Friends vs. Adults: What these TV shows teach us about marketing to Gen Z
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Hall of Fame branding in Newport
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Lights, camera, results: See our demo reel
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Spreading the (add)love
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Cookie deprecation, could it be a boon?
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Breathing personality into your B2B communication: 3 ways to connect with customers
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Brand Slam: The winning brands podcast
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From mind to market: The art and science of storytelling
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What is an animatic?
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Inspired by moms
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Leadership promotions at (add)ventures
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Celebrating Pride Month with (add)love
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Father’s Day reflections
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Meet our (add)prentice summer 2024 interns
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Stop solving the wrong problem: CMOs hidden advantage
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The future of sports marketing
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Enjoy the dig
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Expectation vs. reality: The critical role of consistency in retail experiences
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Where creative people can thrive
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Cómo pueden interactuar las marcas con «gen angzt»
nextTraining room styled as a CVS store with tables, chairs, and clipboards, surrounded by realistic pharmacy and clinic wall graphics.
Inspirar a los líderes del mañana a través del aprendizaje práctico
nextSmiling volunteers hold fresh corn in front of a Hope’s Harvest RI truck, wearing (add)love shirts and sunglasses.
Recogiendo para siempre
nextPride flags line the walkway outside (add)ventures’ headquarters, celebrating LGBTQ+ inclusion with vibrant colors against a black-and-yellow building.
Orgullo, impulsado por (agregar) amor
nextHand holding a smartphone displaying a video of a woman drinking coffee, with Spanglish text beside it reading: “¿Listo para el weekend? Grab your cafecito y ponte las pilas que vamos shopping.”
Se habla spanglish: Por qué los anuncios bilingües triunfan en el mercado actual
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El poder del lugar
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El laberinto B2B, donde la complejidad se encuentra con la oportunidad
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Damos la bienvenida a nuestros aprendices de 2025 (agregar)
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Marketing más inteligente en tiempos de escasez: cómo los CMO pueden hacer más con menos
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Bee NICE: Our brand is buzzing
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Controlar los controlables: la importancia de una marca «singular»
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De lo aislado a lo sincronizado: formas de unir las ventas y el marketing
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Simplificación de la complejidad de los grandes proyectos
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[NO HABLA INGLÉS]
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#StopLatinoCoating
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Producción virtual: desbloqueando infinitas posibilidades creativas
nextVibrant tree sprouts from an open book, symbolizing knowledge and growth.
La importancia de la sostenibilidad y la narración impulsada por un propósito
nextCollage of fries with ketchup, Heinz packet, girl in snow, LEGO bricks, and Yoda minifigure.
Que se digan las verdades
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Paws for impact: anteponer a las mascotas y su propósito
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Mary Sadlier promoted to president of (add)ventures
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Tres tendencias que dan forma a las comunicaciones sobre sostenibilidad
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Cinco consejos para colaborar con la IA: cómo prepararse para 2025
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Forecasting the future: CEO Steve Rosa on 2025’s game-changing predictions
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(agregar) impacto amoroso en 2024
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Creando la mejor experiencia para el cliente
nextIsometric diagram showing patient care settings—Emergency, Med-Surg, Critical, Surgical, and At-Home—connected within a digital healthcare ecosystem.
Decoding health marketing: Strategies that thrive and missteps to avoid
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Conozca a un actor integral en la combinación de medios de las marcas: las redes de medios minoristas
nextIndoor climbing wall centerpiece in a two-level Sporting store surrounded by athletic apparel and gear.
Convertir las tiendas minoristas en experiencias de marca
nextProfessional production studio featuring a high-resolution curved LED wall displaying a serene lake and mountain scene, with a camera positioned on a raised platform.
La producción virtual se expande y sube de nivel
nextModern gray-and-yellow building with large (add)ventures logo on the side, set against a bright blue sky and landscaped with spring tulips.
(add) ventures eleva a tres a vicepresidente
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Difundiendo amor, un San Valentín a la vez
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HIMSS 2025: El contexto es el rey
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Los influencers van a influir
nextIan Brownhill smiling beside bold text “Beyond Likes & Follows,” promoting his podcast on authentic digital engagement.
Construir mejores asociaciones con influencers
nextPhoto of Gen Z individuals engaging with phones, framed inside a browser window graphic overlaid with repeated text: “GEN Z BRAND LOYALTY.”
La prueba de confianza de la generación Z: ¿puede pasar tu marca?
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BRAND SLAM

EP 46: Leyendo en la sala: lecciones de marketing de la sala de subastas

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Los mejores vendedores saben cómo leer la sala, y pocas personas en el mundo lo hacen mejor que un subastador de élite. Marca Slam El episodio 46 lleva a los oyentes al arriesgado mundo de las subastas para descubrir cómo la energía, la emoción y la psicología colectiva pueden impulsar resultados de marketing que las hojas de cálculo no pueden lograr.

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En este episodio, los presentadores Steve Rosa y Joe Kayata conversan con Jacqueline Towers-Perkins, una londinense convertida en neoyorquina con casi 15 años de experiencia dirigiendo salas de subastas en todo el mundo. Ha dirigido las ventas en prestigiosas casas como Sotheby's y Bonhams, ha organizado eventos para todo el mundo, desde el rey de Inglaterra hasta Jay-Z, y ha ayudado a recaudar cientos de millones de dólares en obras de arte, artículos de lujo y objetos de colección raros. Conocida por su rapidez de entrega, su agudo instinto y su imponente presencia en el escenario, Jacqueline aporta una mezcla poco común de visión para el teatro y los negocios a cada subasta que dirige.

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Ahora, como fundadora y directora ejecutiva de Towers & Co., Jacqueline está redefiniendo lo que significa «leer la habitación». Su agencia global de subastas y consultora de recaudación de fondos combina arte escénico y psicología, la misma combinación que convierte a una multitud silenciosa en un frenesí de ofertas.

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A lo largo de la conversación, Jacqueline comparte poderosos paralelismos entre las subastas y el marketing: ambas exigen autenticidad, puntualidad y la capacidad de provocar emociones en el momento justo. Revela cómo los subastadores profesionales llevan los eventos de recaudación de fondos más allá de las transacciones, transformándolos en experiencias inolvidables que generan impulso e inspiran generosidad.

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Los presentadores exploran cómo el espectáculo de las subastas refleja el arte de contar historias de marca, donde la emoción alimenta el compromiso y la exclusividad genera valor. Jacqueline también analiza la psicología de las guerras de ofertas y muestra cómo la urgencia y la competencia pueden diseñarse para influir en el comportamiento de los consumidores.

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Para los directores de marketing, este episodio es un recordatorio de que las campañas que obtienen mejores resultados no solo están bien segmentadas, sino que son oportunas, tienen un impacto emocional y están cargadas de propósito.

Ya sea que estés creando una marca global o dirigiendo una gala benéfica local, el episodio 46 es tu clase magistral sobre energía, emoción y el arte del compromiso.

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¿Tienes una idea para un huésped? Ponte en contacto con brandslam@addventures.com.

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Información multidisciplinaria, multicultural, multigeneracional y multiversada, curada por (add)ventures para líderes listos para impulsar un crecimiento exponencial. Nuestro boletín Multiplicity ofrece ideas globales diseñadas para ayudarte a pensar en grande y mantenerte a la vanguardia.
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Nueva Inglaterra 401-453-4748
miami 305-569-7718
Nueva York 212-658-1639
chicago
córdoba, argentina
city of mexico, mexico
bogota, colombia

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