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Privacy is part of the patient experience
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Trust is built before the appointment
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AI is changing the front door to care
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Super Bowl dreams and branding nightmares
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How virtual production is reshaping sports marketing
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Fandom isn’t a season, it’s a strategy
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From sponsorship to strategy: Why sports marketing needs to grow up
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Do brand archetypes still work? Spoiler: Yes—but not the way you think.
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Doing good is good for business
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Crea un podcast que construya tu marca
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La producción virtual se expande y sube de nivel
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BRAND SLAM

EP 40: El ascenso de la WNBA: the change of power of the brand in the femenino sport

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Si quieres entender uno de los mayores cambios de poder que se están produciendo en el deporte y la marca en este momento, no busques más: la WNBA. En este episodio de Brand Slam, Steve Rosa y Joe Kayata conversan con la presidenta del Connecticut Sun, Jen Rizzotti, para analizar el auge del deporte femenino y explicar por qué no se trata solo de un momento, sino de un movimiento que transforma la industria.

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Rizzotti, una pionera que llevó a la UConn a su primer título nacional en 1995 y ganó dos campeonatos de la WNBA, comparte su perspectiva única sobre la evolución de la narrativa en torno al deporte femenino: se trata de un cambio de marca con poder de permanencia.

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La conversación comienza con las reflexiones de Jen sobre cómo el impulso cultural, el aumento de la visibilidad en los medios y las estrellas de la próxima generación, como Caitlin Clark han ayudado a transformar el baloncesto femenino en una potencia popular. El trío profundiza en el «tsunami de marcas» que está azotando a la WNBA, donde el aumento de la asistencia, los acuerdos televisivos más sólidos y las asociaciones de marca más audaces están redefiniendo lo que significa el éxito en una liga femenina profesional.

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Los oyentes obtienen una visión privilegiada de cómo la WNBA promociona su expansión añadiendo equipos en Cleveland, Detroit y Filadelfia durante los próximos cinco años, y de cómo la selección de ciudades inteligentes y la participación de la comunidad son estrategias fundamentales. Jen también habla sobre la historia de éxito del Connecticut Sun, que incluye vender las entradas del TD Garden y lo que el mercado de Boston podría significar para el futuro de la franquicia.

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Más allá de la cancha, el episodio explora la dinámica rápidamente cambiante del NIL (nombre, imagen, semejanza) en los deportes universitarios y cómo podría haber cambiado las reglas del juego para la era de jugadoras de Jen. Destaca cómo las atletas de hoy en día tienen más poder que nunca para crear sus marcas personales y garantizar asociaciones significativas.

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Esta es una escucha esencial para cualquier marca que busque alinearse con su propósito y su ímpetu, porque el deporte femenino no solo está aumentando, sino que está reescribiendo el manual de estrategias.

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¿Está interesado en un tema en particular o quiere ser un invitado? Ponte en contacto con nosotros en brandslam@addventures.com.

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Nueva York 212-658-1639
chicago
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bogota, colombia

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