Episode 25: Branding under the influence: Global brands find success with local influencers

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Episode 6: Brand Reinvention with Samantha Lomow

Episode 7: Humankind of AI

Episode 8: HBO’s Knockout Star: Kali Reis

Episode 9: Sweet (Feet) Victory with James White

Episode 10: “Winning with Purpose” with Helena Foulkes

Episode 11: Victory comes from within

Episode 12: Full-court press with brand champion Dan Hurley

Episode 13: The Dynasty, Tom Brady & the Brand

Episode 15: Inclusion with a Side of Pizza: Randy Martinez’s Recipe for DEI Success

Episode 16: Virtual production: The future of brand storytelling

Episode 17: The inside scoop on golf brands with Claire Rogers

Episode 18: Bark Air takes flight: Inside the luxury pet market

Episode 19: Gold medal branding with Kathryn Tappen

Episode 20: Brand culture and Gen Z: Trust is a must

Episode 21: Cultivating authentic leaders

Episode 22: Leaders among leaders

Episode 23: The Light Side of Branding: Sports, comedy and business with Matt Light & Lenny Clarke

Episode 24: Heating up the Irish cream market: Coole Swan takes on Baileys’ golden goose

Episode 25: Branding under the influence: Global brands find success with local influencers

EP 27: Chris Nowinski: Tackling CTE

EP 28: Tory Pachis: Inside Amica’s brand strategy

EP 29: Brand Slam: Best of 2024

EP 30: Leading across 5 generations

EP 31: Liquid Death: Killer branding slays the beverage market

EP 32: Super Bowl storytelling with Shelle Santana

EP 33: Ad Age's Brian Bonilla on trends and truths

EP 34: Mass General Brigham’s brand evolution

EP 35: March Madness, money and marketing

EP 36: The Masters of Branding with Billy Andrade

EP 37: The Super Bowl Sommelier, Will Blackmon

EP 38: The Instacart advantage: Converting clicks into carts

EP 39: Beyond sterile marketing

EP 40: WNBA rising: The branding power shift in women’s sports

EP 41: AI Killed the SEO Star: Marketing in an AI world

EP 42: Lights, Camera, Impact: Going Green in Virtual Production

EP 43: Branding with flavor: Steve DiFillippo’s recipes for success

A patient sits in a hospital bed looking at a monitor, while a masked health care worker stands beside them.

Why emotional connection wins in B2B and B2C

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Not just trend-deep. People-deep.

Illustrated row of colorful books on a shelf against a golden background with clouds."

Spark employee connection with the power of storytelling

Illustrated stickers on a blue background featuring the word ‘PIVOT,’ an orange couch, a retro TV, denim jacket with a red heart, coffee cup, smiley face, remote control, iPod and stars.

Friends vs. Adults: What these TV shows teach us about marketing to Gen Z

Large yellow letters spelling “ITHF” with a tennis racquet icon stand on a grass tennis court in front of the International Tennis Hall of Fame' historic shingle-style clubhouse.

Hall of Fame branding in Newport

Lights, camera, results: See our demo reel

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Spreading the (add)love

Giant chocolate chip cookies spill from a laptop screen as miniature people observe and interact, symbolizing internet cookies and data tracking.

Cookie deprecation, could it be a boon?

Illustrated woman blows colorful icons—hearts, globes, and chat bubbles—symbolizing communication, connection, and digital expression.

Breathing personality into your B2B communication: 3 ways to connect with customers

Brand Slam: The winning brands podcast

Woman sits at a cluttered desk facing a large monitor, surrounded by books, maps, and a bulletin board filled with notes and photos.

From mind to market: The art and science of storytelling

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What is an animatic?

Inspired by moms

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Leadership promotions at (add)ventures

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Celebrating Pride Month with (add)love

Father’s Day reflections

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Meet our (add)prentice summer 2024 interns

Stop solving the wrong problem: CMOs hidden advantage

The future of sports marketing

Enjoy the dig

Expectation vs. reality: The critical role of consistency in retail experiences

Where creative people can thrive

Bringing retail spaces to life with experiential design

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How brands can interact with “gen angzt”

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Inspiring the leaders of tomorrow through hands-on learning

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Gleaning for good

Pride flags line the walkway outside (add)ventures’ headquarters, celebrating LGBTQ+ inclusion with vibrant colors against a black-and-yellow building.

Pride, powered by (add)love

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Se habla Spanglish: Why bilingual ads win in today’s market

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The power of place

The B2B maze, where complexity meets opportunity

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Welcoming our 2025 (add)prentices

Smarter marketing in leaner times: How CMOs can do more with less

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Bee NICE: Our brand is buzzing

Controlling the controllables: The importance of a “singular” brand

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From siloed to synced: Ways to unite sales and marketing

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Simplifying the complexity of large projects

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[SPEAKING NON-ENGLISH]

#StopLatinoCoating

Virtual production: Unlocking infinite creative possibilities

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The importance of sustainability and purpose-driven storytelling

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Truths be told

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Paws for impact: Putting pets and purpose first

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Mary Sadlier promoted to president of (add)ventures

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Three trends shaping sustainability communications

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Five tips for collaborating with AI: Preparing for 2025

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Forecasting the future: CEO Steve Rosa on 2025’s game-changing predictions

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(add)love impact in 2024

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Creating the best client experience

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Decoding health marketing: Strategies that thrive and missteps to avoid

Meet an integral player in brands’ media mix: Retail media networks

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Turning retail stores into brand experiences

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Virtual production expands—and levels up

(add)ventures elevates three to vice president

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Spreading love, one valentine at a time

Large colorful banner at HIMSS25 shows diverse healthcare professionals with the slogan “Creating Tomorrow’s Health” above a bustling convention floor.

HIMSS 2025: Context is king

Influencers gonna influence

Ian Brownhill smiling beside bold text “Beyond Likes & Follows,” promoting his podcast on authentic digital engagement.

Building better influencer partnerships

Gen Z’s trust test: Can your brand pass?

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BRAND SLAM

Episode 25: Branding under the influence: Global brands find success with local influencers

Brand Slam Podcast

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In Episode 25 of the Brand Slam Podcast, join hosts Steve Rosa and Joe Kayata as they explore the fascinating world of influencer marketing with Ian Brownhill, a social media influencer celebrated for his authentic New England charm. Ian shares his journey from working construction to support his acting career, to becoming a prominent influencer with over 1.6 million followers across social media platforms. His story highlights the powerful blend of timing, authenticity and relatable content that has enabled him to partner with major brands like Dunkin’.

Ian's unwavering dedication to fostering genuine connections through local storytelling and humor sets him apart, resonating deeply with audiences who appreciate relatable narratives. By leveraging the unique traits of New England culture, Ian builds a bond with followers, transforming everyday experiences into memorable digital moments.

This episode underscores the significance of influencer marketing, especially for reaching Gen Z consumers. Recent reports indicate that 87% of Gen Z favor brands that collaborate with influencers. Through engaging discussions on the power of collaborations, Ian emphasizes the importance of aligning brand values authentically and trusting influencers to integrate brand messages organically.

Discover how Ian navigates the challenges of the ever-evolving social media landscape, maintaining resilience and adaptability amid potential changes like TikTok bans. He provides insights into his evolving strategy, highlighting the benefits of authentic collaboration with other influencers and the strategic efforts that continue to expand his reach and influence while emphasizing the importance of building a resilient personal brand.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Podcast

Episode 25: Branding under the influence: Global brands find success with local influencers

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