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Bee NICE: Our brand is buzzing

Three years ago, we launched a beekeeping program in the woods behind our East Providence headquarters as part of our (add)love program. What began as a simple sustainability effort quickly became something much stickier. The bees settled in fast, and that same year, our hives produced the first batch of Bee NICE Honey. More than just a sweet surprise, it has become part of our culture.

Supporting healthy hives here in Rhode Island

We’re contributing to a regional and national effort to protect honey bees, whose populations are under threat. These tiny pollinators play an outsized role in our ecosystems and food supply.

Every year, our bees pollinate native plants, strengthening biodiversity and supporting the food chain across New England. (Fun fact: one honey bee can visit up to 5,000 flowers a day—and they’re critical to regional crops like apples, pumpkins and cranberries.) With nearly 40% of U.S. hives lost annually to disease, climate stress and habitat loss, we’re proud to be part of the growing movement to protect pollinators.

Collaborative spirit yields sweet results

Some of our honey remains in our Club House kitchen to sweeten tea and hot drinks. The rest is poured into glass jars and shared with client partners, often a gesture that says more than any pitch deck ever could. It’s thoughtful. It’s unexpected.

Our bees are a living metaphor for collaboration and care. They remind us that the best ideas, like the best hives, are built on interdependence. They connect us to our environment and inspire us to create brand experiences that are grounded in purpose. And they also give back—to our team, our partners and the planet.

News

Bee NICE: Our brand is buzzing

Supporting healthy hives here in Rhode Island

Collaborative spirit yields sweet results

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