News

Mary Sadlier promoted to president of (add)ventures

Ushering in an exciting chapter in its growth, (add)ventures, renowned for its strategic and creative collaborations with global brands, announces the promotion of Mary Sadlier to President. With a remarkable 25-year legacy at the company, Mary has been instrumental in driving transformative growth and innovation. Her deep experience and visionary approach position her perfectly to lead (add)ventures to its next level of expansion and success. Company CEO Steve Rosa launched the agency in 1989 with the vision to build an authentic company with creative people dedicated to providing the very best experience for their client partners. Today, (add)ventures offers comprehensive solutions in brand marketing, experiences, design and storytelling. The company delivers multidisciplinary, cross-cultural branding for Fortune 500 companies and major brands. Being an independent company, they have the flexibility to make bold choices and invest in the latest technology.

Woman in dark blazer smiling in front of colorful framed artwork on a gray wall.

Depth and breadth of experience

Mary possesses exceptional expertise in developing brand culture, leadership, brand reputation, virtual production and content creation. She maintains a steadfast commitment to delivering optimal experiences for clients, emphasizing collaborative relationships. “Stepping into the role of President is both a privilege and a commitment,” Mary explains. “I am dedicated to fostering a culture of innovation and collaboration, ensuring ongoing investment in and understanding of how new creative technologies will enable us to serve our clients in unprecedented ways.”

Looking forward

Mary’s new role will be ensuring that (add)ventures continues to evolve in a rapidly changing marketplace, implementing the agency’s “Humankind of AI.” She will continue global oversight of all planning, finance, talent resources and administrative functions for the 100+ person company. “As we evolve into an AI empowered agency,” explains Steve, “Mary is willing to make bold choices to push creative boundaries.”

A visionary brand strategist

Mary’s trajectory within (add)ventures is a testament to her dedication and leadership. Originally a client, she has spent over two decades understanding every facet of the company, viewing the client experience through multiple perspectives. With a deep understanding of brand culture and an innovative approach to content creation, she has consistently delivered exceptional results that have built and strengthened the reputation of numerous brands including CVS Health, FM Global and Baxter. “Mary has been an invaluable asset to (add)ventures,” says Founder and CEO Steve Rosa. “Her promotion to President is a reflection of her outstanding leadershipt qualities, her exceptional strategic acumen and her unwavering commitment to our clients and our team.”

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new england 401-453-4748
miami 305-569-7718
new york 212-658-1639
chicago
córdoba, argentina
ciudad de méxico, méxico
bogotá, colombia

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