Expertise
Strategy meets celebration
Newport, RI is buzzing with excitement as the International Tennis Hall of Fame (ITHF) gears up for its three‑day Induction Celebration, August 21–23, 2025. Tennis icons Maria Sharapova and twin legends Bob and Mike Bryan will take center court in Newport as they receive the sport’s ultimate honor.
We were thrilled to serve up strategic support for this year’s celebration. Our role? Helping the ITHF build awareness and boost attendance for both the Induction Celebration and the Museum Grand Reopening earlier this year.
Blending prestige with personality
This isn’t your average awards ceremony. It’s a multi-day celebration where tennis greatness meets Newport’s signature charm. We collaborated with ITHF to spotlight what makes this event one-of-a-kind—think celebrity exhibition matches, fashion-forward soirées and post-induction concerts under the stars. It’s not just about honoring legends; it’s about creating unforgettable moments for fans, families and first-time visitors alike.
Serving Strategy + Creative
To help rally audiences around the celebration and the museum’s refresh, we delivered two integrated campaign platforms for advertising, each tailored to distinct goals and audiences. In essence, we helped reimagine how the Hall of Fame shows up in the world, with new collateral, fresh messaging and a clear point of view.
For the Induction Celebration, our creative and strategy teams built messaging and visuals that honored tennis tradition while inviting new audiences to join the fun, framing the weekend as more than an event and truly an experience. For the Museum Grand Reopening, we focused on storytelling and interaction, highlighting immersive exhibits that welcome both lifelong tennis fans and curious first‑time visitors. Together, the work helped bridge those worlds, showing how history and innovation now live side by side in ITHF’s hallowed halls.
A win for the fans, a win for the brand
By building smart campaigns rooted in story and strategy, we helped position ITHF not just as a venue but as a destination. Our work connected the Hall of Fame with new audiences, turning a local tradition into an experience that resonates far beyond Newport.
