Spreading love, one valentine at a time

(add)Love

On Valentine’s Day, our (add)venturists were out in full force, showing that NICE-ness, connection and community never go out of style. For the sixth year, our (add)love program continued this heartfelt tradition by visiting the residents at Waterview Villa Rehabilitation and Healthcare Center. But we weren’t alone. This was a multigenerational effort that crossed classrooms and cubicles, bringing together elementary school students from Myron J. Francis School in Rumford and Primrose Hill School in Barrington, along with our (add)venturists, to create and deliver homemade Valentine’s Day cards, flowers and chocolates.

Two volunteers from (add)ventures distribute Valentine’s treats and chat warmly with two elderly women in a sunlit room decorated with red hearts.

The heartfelt cards, carefully crafted by young hands and our team, carried messages of love and encouragement—small reminders that no one is forgotten. But we didn’t stop there. We also made sure the hardworking staff at Waterview Villa felt the love too. After all, they are the everyday heroes providing care with compassion, dignity and respect. To show our gratitude, we provided a special lunch, delivering meals for the 150 members of their dedicated team. Waterview Villa provides short-term rehabilitation, long-term care, respite, hospice and dementia care. For us, (add)love isn’t just about what we give—it’s about how we make people feel. And on this day, we felt the warmth of connection just as much as those we were there to celebrate.

A group of smiling (add)ventures team members and community volunteers gather outside Waterview Villa, some in festive Valentine’s attire, holding donated gifts.

At (add)ventures, we do well by doing good. Because in the end, the best brands, businesses and people aren’t just successful—they make the world a little brighter, one small act of love at a time.

Volunteer hands a Valentine’s gift bag to an elderly woman wearing heart antennae, surrounded by smiling residents and caregivers in a decorated care facility dining room.

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EP 44: Inside José Andrés media: Building a brand with a name

Episode 1: NICE Brands Finish First

Episode 2: Baller Brands with Devin McCourty

Episode 3: The Keys to Multicultural Branding

Episode 4: The World Series of Branding

Episode 5: Trust over-time

Episode 6: Brand Reinvention with Samantha Lomow

Episode 7: Humankind of AI

Episode 8: HBO’s Knockout Star: Kali Reis

Episode 9: Sweet (Feet) Victory with James White

Episode 10: “Winning with Purpose” with Helena Foulkes

Episode 11: Victory comes from within

Episode 12: Full-court press with brand champion Dan Hurley

Episode 13: The Dynasty, Tom Brady & the Brand

Brand Slam: Overtime with Kayla Baptista

Episode 14: “Personalized: Customer Strategy in the Age of AI.”

Overtime: Dan Hurley’s Future

Overtime: The Brady brand

Episode 15: Inclusion with a Side of Pizza: Randy Martinez’s Recipe for DEI Success

Episode 16: Virtual production: The future of brand storytelling

Episode 17: The inside scoop on golf brands with Claire Rogers

Episode 18: Bark Air takes flight: Inside the luxury pet market

Episode 19: Gold medal branding with Kathryn Tappen

Episode 20: Brand culture and Gen Z: Trust is a must

Episode 21: Cultivating authentic leaders

Episode 22: Leaders among leaders

Episode 23: The Light Side of Branding: Sports, comedy and business with Matt Light & Lenny Clarke

Episode 24: Heating up the Irish cream market: Coole Swan takes on Baileys’ golden goose

Episode 25: Branding under the influence: Global brands find success with local influencers

Overtime: José Andrés’ recipe for success

Episode 26: PetSmart Purpose: How Corporate Social Responsibility fetches brand loyalty

EP 27: Chris Nowinski: Tackling CTE

EP 28: Tory Pachis: Inside Amica’s brand strategy

EP 29: Brand Slam: Best of 2024

EP 30: Leading across 5 generations

EP 31: Liquid Death: Killer branding slays the beverage market

EP 32: Super Bowl storytelling with Shelle Santana

EP 33: Ad Age's Brian Bonilla on trends and truths

EP 34: Mass General Brigham’s brand evolution

EP 35: March Madness, money and marketing

EP 36: The Masters of Branding with Billy Andrade

EP 37: The Super Bowl Sommelier, Will Blackmon

EP 38: The Instacart advantage: Converting clicks into carts

EP 39: Beyond sterile marketing

EP 40: WNBA rising: The branding power shift in women’s sports

EP 41: AI Killed the SEO Star: Marketing in an AI world

EP 42: Lights, Camera, Impact: Going Green in Virtual Production

EP 43: Branding with flavor: Steve DiFillippo’s recipes for success

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Spreading love, one valentine at a time

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