Every brand can do more to humanize their product or service for different audiences, especially employees.

Here’s a few topics that can lead to impactful employee stories:

• New hires, promotions, anniversaries or even retirements
• New product or service launches New innovations in technology, like AI
• Project updates
• Community relations and sustainability activities
• Training and development
• Growth and expansion
• Leadership Q&As

The best stories for employees are ones about other employees, because people love reading about people. So even if you’re writing about a new product launch, new corporate objectives or a trade show conference, tell the story through the lens of your own people. How were they involved? What does it mean to them? What surprised them?

Just be aware that employees can easily sniff out when they’re being preached to, so keep your stories authentic by dialing down the business speak and dialing up the honesty and humanity.

Leaning into elements of creative writing can help make stories more powerful, like setting the scene with details that evoke the senses. Give them atmosphere. Texture. Maybe even tension. For example, if you’re writing about drone technology that helps workers inspect dark, cramped spaces, then paint a scene where readers truly understand what it looks like, sounds like, feels like to be in that moment. Give them a sense of place and reason to care.