Before you launch a podcast, ask yourself what conversations aren’t happening but should be? Too often, brands rush to create content without asking why it matters. A good podcast fills a gap. Maybe your customers don’t understand the thinking behind your product. Maybe your team is sitting on insights that really should be shared.

That’s where the opportunity lives.

Start by identifying the stories only your brand can tell, or that your people are uniquely positioned to explore. These should be stories that reflect your culture, your point of view and your audience’s mindset. Then ask: Do you have the voices to tell them well? And if not, who can you welcome in?

Brand Slam works because it gives real people space to share real lessons, from CMOs running national campaigns to entrepreneurs still figuring it out. We don’t just chase big names. We look for the right voices—people who bring insight, honesty and energy to the mic. CMOs like Tory Pachis of Amica broke down how a Celtics jersey sponsorship helped grow his target audience. Liquid Death’s Andy Pearson gave a masterclass in marketing a can of water with attitude. Industry pros like Ellen Kaplan of José Andrés Group and NFL legends Devin McCourty and Will Blackmon shared how great brands—like great teams—are built on bold ideas.

The format is flexible. The perspective is always honest.

Your podcast can do the same. But it starts by listening to the silence and deciding to say something worth hearing.