Cyber day campaigns performing 105% of goal

By capitalizing on trends and return of ad spend (ROAS) for every market, we created a funnel for our digital media buy with a unique stage that strategically targets awareness and performance—‘brandformance’. We focused on where each media asset would have the highest impact on our audience and developed a plan based on the three primary groups of users: those who didn’t know the Oster brand and products, those that knew the Oster brand but had yet to make a purchase, and those who had made a purchase or showed intent.