This week, we’re thrilled to be joined by 3-time Super Bowl Champion and former New England Patriot Devin McCourty as our show's first guest! We’re talking all things branding – from how to create a successful personal brand to how team culture develops inside-out branding that sticks. McCourty shares stories from his time in the NFL, including some Tom Brady highlights, and digs into how he and his twin developed their long-time joint brand on and off the field. Plus, we couldn’t do a show about the NFL right now without giving our hot-takes on Taylor Swift’s impact on the league.