From bed maker to health tech innovator

Changing perceptions with connected care

Brand identity
Campaign development
Content strategy
Design language system
Research + insights
Video + animation

Elevating Hillrom’s story beyond the bedside

Born as a hospital bed business more than 100 years ago, Hillrom has grown into a healthcare technology innovator with a robust suite of connected care solutions. The challenge? Customers still saw them as “just a bed” company.

We served up a solution by blending timeless strategy with modern creative to show how Hillrom’s products connect care across the hospital and beyond—supporting providers, improving outcomes and advancing healthcare brand storytelling.

80% of clinical errors are due to care
team miscommunications

Redefining care, for good

discover the insight behind the strategy

Keep it real by making the brand
more human

shooting the story

We brought the brand to life for B2B marketing audiences through human-centered content that builds trust. Videos featured authentic and emotive storytelling that showed how Hillrom’s interoperable healthcare solutions work in synergy to transform care across the hospital and beyond.

Dial up the value to change how
customers see the brand

See how

“

Thank you to the entire (add)ventures team for creating mini movies that bring our ecosystem to life! I love that we are making bold moves and doing it together.

Hillrom Marketing Communications