Changing perceptions with connected care
Brand identity
Campaign development
Content strategy
Design language system
Research + insights
Video + animation
Born as a hospital bed business more than 100 years ago, Hillrom has grown into a healthcare technology innovator with a robust suite of connected care solutions. The challenge? Customers still saw them as “just a bed” company.
We served up a solution by blending timeless strategy with modern creative to show how Hillrom’s products connect care across the hospital and beyond—supporting providers, improving outcomes and advancing healthcare brand storytelling.
We brought the brand to life for B2B marketing audiences through human-centered content that builds trust. Videos featured authentic and emotive storytelling that showed how Hillrom’s interoperable healthcare solutions work in synergy to transform care across the hospital and beyond.