From bed maker to health tech innovator

We brought the brand to life for B2B marketing audiences through human-centered content that builds trust. Videos featured authentic and emotive storytelling that showed how Hillrom’s interoperable healthcare solutions work in synergy to transform care across the hospital and beyond.

We defined the bold value levers—resilient, intuitive and essential—that could be dialed up or down depending on the audience, product and asset. This culminated in a deep, digital B2B marketing campaign that helped hospital decision-makers understand how they can deliver smarter care through Hillrom’s connected solutions.