Increasing online growth with a blend of insight and incentive

OSTER

Having delivered accessible quality and durability for the past 75 years, Oster helps bring culinary confidence to their customers by customizing products such as blenders, skillets and grills for some of the largest markets in Latin America. With innovation being a key component of Oster’s growth strategy, their digital campaigns for Latin America needed an innovative and customized approach to increase online growth.

research + insights
cross-cultural marketing
campaign development
content strategy
digital strategy

Leveraging the consumer journey to develop a media plan

Leveraging the consumer journey to develop a media plan

Less about the media plan

By capitalizing on trends and return of ad spend (ROAS) for every market, we created a funnel for our digital media buy with a unique stage that strategically targets awareness and performance – ‘brandformance’. We focused on where each media asset would have the highest impact on our audience and developed a plan based on the three primary groups of users: those who didn’t know the Oster brand and products, those that knew the Oster brand but had yet to make a purchase, and those who had made a purchase or showed intent.

Using data and analytics to understand customers’ needs

Less about consumer needs

In 2020, the world of shopping was shifted and reshaped. With it, Oster had to adapt and evolve to the new standard of online shopping, which led to their 2020 and 2021 Cyber sale. When the world shifted once more in 2022 and consumers could return to stores, we had to face yet another challenge. When the eagerly anticipated Cyber Sale rolled around again, the results spoke volumes. Compared with Cyber Sale results from October 2021, Oster was able to increase clicks by 83%*, grow traffic to the site by 85%* and increased e-commerce orders by 75%*. This extraordinary journey led Oster to boost sales revenue by 90%* – a feat we helped them achieve within their same budget from previous years.

*Compared with Cyber Sale results from October 2021.