about

A black and white photo of Steve Rosa
brand pillars

what we (add) says everything about us

humanity to healthcare

Our healthcare expertise runs deep—and we go all in to create the best experience, because healthcare is better with a human touch.

backbone to B2B

B2B communications don’t have to play it safe. We add clarity, character and courage—because serious work deserves to be bold, not boring.

solutions at a global scale

Our world-class teams stay engaged from pitch to launch and scale brands globally through AI-enhanced solutions that never sacrifice substance or humanity.

joy to the journey

We’ve got this saying—share the (add)venture, enjoy the journey—because we believe how we get there makes where we land even more meaningful.

clarity across channels

We connect the dots across retail channels—turning in-store experiences and online moments into seamless brand connections that drive real results.

capabilities

Where strategy sparks creativity

We believe the best brands are built from the inside out. That’s why we deliver more than ideas—we add strategy to creative and multiply it for growth. Our capabilities flex across brand strategy, design, content and video, with our HumanKind of AI supporting the process when it adds value. The result? Unequaled brand success.

marketing

Strategy fuels our approach. From campaign thinking to cross-cultural insights and media planning, we deliver bold go-to-market strategies. Every plan is tailored to audience behaviors, business goals and cultural relevance—because great creative starts with smart insights.

BRAND ARCHITECTURE
BRAND POSITIONING
CAMPAIGN STRATEGY
CROSS-CULTURAL MARKETING
CUSTOMER EXPERIENCE
HUMAN FACTORS
MEDIA STRATEGY
RESEARCH & INSIGHTS
SOCIAL STRATEGY
WORKSHOP FACILITATION

DESIGN

We design brands to be dynamic—from visual identity systems to physical experiences and digital ecosystems. Here, every deliverable is crafted to connect, inspire and push boundaries because we believe form and function should always go hand-in-hand.

BRAND IDENTITY
CAMPAIGN DEVELOPMENT
DESIGN SYSTEM
EVENT & EXPERIENTIAL DESIGN
GUIDELINES & PLAYBOOKS
RETAIL ENVIRONMENTS
WEBSITE DEVELOPMENT
USER EXPERIENCE
USER ACCESSIBILITY

CONTENT CREATION

Every brand needs a voice. We create smart, story-driven content that inspires action—whether it’s a campaign message, product launch or podcast episode. From foundational frameworks to savvy storytelling, our content is built to engage, resonate and move audiences to act.

CONTENT STRATEGY
COPYWRITING
GUIDELINES & PLAYBOOKS
INFORMATION ARCHITECTURE
MESSAGING FRAMEWORKS
NAMING
PODCAST/AUDIO
SCRIPTWRITING
SOCIAL

VIDEO & VIRTUAL PRODUCTION

We bring stories to life through smart, scalable production—combining traditional video, motion design and animation with next-generation virtual capabilities. From concept to post, our team crafts cinematic-quality content that captures attention and moves audiences. With LED volume stages, 3D environments and camera tracking, we create immersive branded experiences in real time—delivering creative control, speed and flexibility (plus 24/7 golden hours!) without sacrificing craft.

SOLVESESSION®

Our custom SOLVEsessions are collaborative, high-energy workshops designed to uncover insights, align stakeholders and drive brand clarity. From brand purpose to experience strategy and activation planning, SOLVEsessions help our clients solve complex challenges with speed, creativity and shared ownership. They’re truly the spark that moves thinking into action—and ideas into momentum.

history

from typewriters to trailblazing

It all started with a $289 typewriter, a big idea and an even bigger purpose: to solve problems and make people happy. Today, we’re a global team delivering work that’s as strategic as it is human-centric. Our roots keep us grounded—but ambition keeps us growing.

1989
the year Steve Rosa launched (add)ventures
~100
strategists, creatives and technologists
7
global offices across the U.S. and Latin America
adventures fueled by clarity, energy and humanity

leadership

the force behind every move

Meet the leadership team powering strategy-fueled creativity and brand growth—keeping momentum at the center of every adventure.

Steve Rosa

Founder + Chief Executive Officer
Black & white headshot of Mary SadlierHeadshot of Mary Sadlier

Mary Sadlier

PRESIDENT
Black & white headshot of Wayne VieiraHeadshot of Wayne Vieira

Wayne Vieira

CHIEF CREATIVE OFFICER

Andrea Reed

CHIEF CLIENT EXPERIENCE OFFICER

Joe Miech

CHIEF OPERATING OFFICER
Black & white headshot of Scott MaiocchiHeadshot of Scott Maiocchi

Scott Maiocchi

SENIOR VICE PRESIDENT, EXECUTIVE PRODUCER
Black & white headshot of Kelly CoelhoHeadshot of Kelly Coelho

Kelly Coelho

VICE PRESIDENT, CLIENT RELATIONS
Black & white headshot of Dominic GreenHeadshot of Dominic Green

Dominic Green

VICE PRESIDENT, STRATEGY + MARKETING

Michaela Kellogg

VICE PRESIDENT, CREATIVE STRATEGY

Jenn Snively

vice president, content strategy

Erin Norman

VICE PRESIDENT, PRODUCTION + IMPLEMENTATION
Black & white headshot of Michelle SpriegelHeadshot of Michelle Spriegel

Michelle Spriegel

VICE PRESIDENT, GLOBAL MARKETING STRATEGY + INNOVATION

Keely Taylor

VICE PRESIDENT, QUALITY + PROCESS
Black & white headshot of Paul DozoisHeadshot of Paul Dozois

Paul Dozois

SENIOR CREATIVE DIRECTOR
Black & white headshot of Kim Edge-AmblerHeadshot of Kim Edge-Ambler

Kim Edge-Ambler

SENIOR CREATIVE DIRECTOR

Jenna Rezendes

EXECUTIVE PRODUCER
Black & white headshot of Caleb WalkerHeadshot of Caleb Walker

Caleb Walker

MANAGING DIRECTOR, DIGITAL STRATEGY
Steve Rosa
Founder + Chief Executive Officer
COnnect with me

Favorite superhero

Spider Man. He was a reluctant superhero who overcame his teenage insecurities to find ways to save the day. Creator Stan Lee understood that we can all do great things at any age. And that, “With great power, comes great responsibility.”

Believes in

The right WHO will always help you figure out the WHAT and HOW.

Makes brands healthy and people happy by

Being NICE and keeping it real. Always being authentic and kind.

Proud moment at work

Was trusted by CVS when they made the decision to stop selling tobacco. It was a $2 billion decision that we kept a secret and they empowered us to help them launch it.

Fave office decor

The Evander Holyfield boxing gloves and robe. He was a five-time heavyweight champion. Proof that hard work and mental toughness counts in this world. And the star of an (add)ventures public service campaign, and party too!

Before the (add)venture

I worked on the client side at EMC Corporation. I hated how the large agencies treated me and my colleagues. It motivated me to start a new kind of agency. I knew we could produce better while treating people better too. Clients as partners and employees like family. We would be NICE—Nurturers with Intelligence, Character and Energy—who share (add)ventures and enjoy the journey (together)!

(add)love

I am the original (add)love-r

City Year

Concussion Legacy Foundation

Joe Andruzzi Foundation

Hasbro Children’s Hospital

Rhode Island Hospital ICU

Mass General

Brigham & Women’s Hospital

Spaulding Rehabilitation Hospital Boston

The Paper Bag Project Miami

Member of

Forbes Agency Council

Leadership Rhode Island

Boston College Alumni Board

LaSalle Academy Alumni Board

The Wheeler School Board

Boys and Girls Clubs of New England Hall of Famer

Alma mater

Boston College

Kids or pets

Three kids, one dog

Fun fact

I was recruited and vetted by the U.S. Secret Service to drive in a presidential motorcade. From Air Force One and back, I drove the first car behind the limos. Right behind the one carrying the “nuclear football.” A rear-end collision away from launching nuke Armageddon. Yup, no pressure, at all. Nice to know that I passed all the international security and criminal background checks.

Get more details on Steve’s LinkedIn.

Headshot of Mary Sadlier
Mary Sadlier
PRESIDENT
COnnect with me

Favorite superhero
Wonder Woman. She’s fearless, empathetic and strong.

Believes in
Viewing any business challenge with optimism, focus and perspective.

Makes brands healthy and people happy by
Seeing through the chaos and distilling clear, concise results.

Fave desk decor
A ceramic vase I use as a pen and pencil holder. It was part of my daughter’s first art show!

Before the (add)venture
Corporate communications and marketing at the largest community health system in Massachusetts.

(add)love
Hasbro Children’s Hospital
March of Dimes
Adoption Rhode Island
Joe Andruzzi Foundation
Sojourner House
Tufts University Alumni Relations and Admissions Interviewer
The Wheeler School volunteer
Bread of Life Food Pantry

Member of
Public Relations Society of America
Leadership Rhode Island
Executive Women Leadership Group
Association of Marketing Professionals

Alma mater
Tufts University
Providence College

Kids or pets
Three kids and a bernedoodle (my first dog ever)

Fun fact
I was an “actress” on “Real Stories of the Highway Patrol.” In the episode I was in we re-enacted the hold-up of a pharmacy by an axe-wielding psychopath who was looking for money and drugs. I was the store clerk who remained calm and called 9-1-1. Truly my start in healthcare marketing.

Get more details on Mary’s LinkedIn

Headshot of Wayne Vieira
Wayne Vieira
CHIEF CREATIVE OFFICER
COnnect with me

Favorite superhero
My dad. He was kind, positive and hardworking.

Believes in
Building an environment that embraces vulnerability to allow creative collaboration.

Makes brands healthy and people happy by
Uncovering the intersection of brand truths and human truths.

Proud moment at work
Leading the development and implementation of creative strategy into our everyday process.

Fave desk decor
An old Kodak Brownie camera from my mom. She was the unofficial photographer who captured special family moments.

Before the (add)venture
Led the creative department for a healthcare publishing company.


(add)love
Alzheimer’s Association
American Cancer Society
Sojourner House

Member of 

Leadership Rhode Island

RISD Alumni Association

DESIGNxRI

Alma mater

Rhode Island School of Design

Kids or pets

Daughter Alexandra, son Ian, dog Willow and cat Tucker

Fun fact

I once rode my Harley Davidson across the country from Rhode Island to South Dakota and back.

Get more details on Wayne’s LinkedIn.

Andrea Reed
CHIEF CLIENT EXPERIENCE OFFICER
COnnect with me

Favorite superhero
Wolverine. He’s sort of an anti-hero. Cranky, brooding but strong, powerful with amazing instincts. And can he bounce back fast. It’s all about the bounce back.

Believes in
You spend more time with the people you work with than the people you love. You should love what you do and where you do it.

Makes brands healthy and people happy by
Solving problems. Identifying the challenge and then finding that unique solution that will make everyone happy.

Proud moment at work
What am I most proud of? Ask me after the next project. And then the one after that…

Fave desk decor
I have a coaster on my desk that says “I tried to be normal once. Worst two minutes of my life.”

Before the (add)venture
Partner of a small ad agency in Providence.

(add)love
Sojourner House
St. Mary Academy - Bay View


Member of 

Leadership Rhode Island
American Marketing Association

Alma mater
University of Rhode Island

Kids or pets
One daughter named Sophie and a French bulldog named June

Fun Fact
I am a little obsessed with two things—French Bulldogs and Instagram—and oftentimes they cross over. 


Get more details on Andrea’s LinkedIn

Joe Miech
CHIEF OPERATING OFFICER
COnnect with me

Favorite superhero
My dad. He always impressed me as a smart, hardworking, respected, caring person.

Believes in
Honesty and respect. I can’t expect these attributes from others unless I display them myself.

Makes brands healthy and people happy by
Giving 110% to our clients so they succeed while treating all people as human beings with humor, empathy and respect.

Proud moment at work
Finishing the renovations at our EPIC Headquarters. We had some interesting and fun times. Ask me about it.

Fave desk decor
Picture of my kids. They are my life.

Before the (add)venture
23+ years with the Rhode Island State Police; retired as a Lieutenant Colonel and 3rd in command.


(add)love
Mothers Against Drunk Driving (MADD)
Ocean Tides

Member of 

FBI National Academy
Leadership Rhode Island

Alma mater
Roger Williams University
Salve Regina University

Kids or pets
Four great kids

Fun fact
I was the second-best “backer-upper” during my emergency vehicle operations course while training to be a state trooper.

Get more details on Joe’s LinkedIn

Headshot of Scott Maiocchi
Scott Maiocchi
SENIOR VICE PRESIDENT, EXECUTIVE PRODUCER
COnnect with me

Favorite superhero
Superman. He embodies truth, justice and the American way.

Believes in
Trust is the most essential trait for leaders. A quote I read said, “It’s easier to trust people that we like, and we like people that we can trust.” Leaders never stop earning trust. 


Makes brands healthy and people happy by
Delivering high-impact creative solutions that uplift the brand narrative, breathe vitality into its identity and create engaging, meaningful moments that resonate with people.

Proud moment at work
Every day offers a new challenge and opportunity.

Fave desk decor
Army Core Values pendant I’ve carried for more than 30 years. A reminder of what I try to bring to (add)ventures each day. It’s a bit banged up, but has traveled all over the world with me.

Before the (add)venture
Led a video production company.

(add)love
Tides Family Services
Jonnycake Center of Peace Dale 


Member of

National Academy of TV Arts and Sciences

Alma mater
U.S. Army
The City College of New York
Rhode Island College

Kids or pets
One daughter

Fun fact
My dream is to hit a hole-in-one on the 17th island green at TPC Sawgrass in Ponte Vedra, Florida.

Get more details on Scott’s LinkedIn

Headshot of Kelly Coelho
Kelly Coelho
VICE PRESIDENT, CLIENT RELATIONS
COnnect with me

Favorite superhero
Are Care Bears superheroes? Love-a-lot Bear was always my favorite.

Believes in
Kindness

Makes brands healthy and people happy by
Great communication, transparency and thoughtfulness.

Proud moment at work
Growing a team of talented Project Managers who adeptly oversee our client partners’ intricate campaigns and creative projects with skill, mindfulness and resilience.

Fave desk decor
I am obsessed with Blackwing pencils. I refuse to throw away—even the smallest of nubs—and keep them in a pencil graveyard on my desk.

Before the (add)venture
My first job out of college was with AdAge magazine in New York City. From there, I worked with lots of different ad agencies but had the opportunity to be home with my daughter, Olivia, for eight years before coming to (add)ventures. I absolutely love working, but those years were some of the best.

(add)love
My favorite (add)love activity is the Valentines project with the assisted living facility, Waterview Villa. My Dad went to rehabilitation there and my birthday is on Valentine’s Day, so it holds a special place in my heart (pun intended), HA!

Alma mater
Emerson College

Kids or pets
Daughter Olivia, son Luca and a French bulldog named Vasco

Fun fact
When I was a starving college student, I entered a Ben and Jerry’s competition to create a new flavor and win free pints of ice cream for a year! I entered a flavor called “The Ginger and Mary Ann.” It was peach ice cream with chunks of crystalized ginger and dark chocolate. I won in the state of Massachusetts, but alas, Chunky Monkey won the nationwide selection. I got a free Ben & Jerry’s t-shirt but remained very hungry.

Get more details on Kelly’s LinkedIn.

Headshot of Dominic Green
Dominic Green
VICE PRESIDENT, STRATEGY + MARKETING
COnnect with me

Favorite musical artist

The band Wilco. I could listen to them all day long.

Believes in

Listening first and speaking second.

Makes brands healthy and people happy by

Building solutions that are deeply rooted in strategy. Ensuring that our teams have a complete picture of the challenge at hand to do our best possible work.

Fave desk decor

My desk clock. Sometimes it’s just better to see time in analog.

Before the (add)venture

After completing an internship at (add)ventures, I’ve spent the majority of my professional career here, advancing through the ranks.

(add)love

A Wish Come True

Central Falls School District Career Technical Education Program

Joe Andruzzi Foundation

Member of

American Marketing Association

Alma mater

University of Rhode Island

Kids or pets

Two amazing sons and one increasingly annoying cat

Fun fact

I met my real-life doppelganger. I was visiting my sister while she studied abroad in Copenhagen, and I stopped dead in my tracks. It was the most surreal experience of my life.

Get more details on Dominic’s LinkedIn.

Michaela Kellogg
VICE PRESIDENT, CREATIVE STRATEGY
COnnect with me

Favorite superhero
Jack-Jack Parr from The Incredibles. The kid’s got range.

Believes in
Leaving your desk. Ideas come to us when we’re out in the world, not behind a screen.

Makes brands healthy and people happy by 

Listening intently, then supporting the team’s creative thoughts with strategy.

Fave desk decor
A worn-in, over-underlined copy of “Creativity, Inc.” Pixar does everything right. 

Before the (add)venture
I was an art student. This was my first big-kid job; I was basically born here.

Member of
RISD Museum
D&AD Academy
Strategy Finishing School
The Society of Children's Book Writers and Illustrators
The Hyacinth Fellowship

Alma mater
Fordham University

Fun fact
I’m studying to be a death doula with plans to volunteer in end-of-life care. I’ve also authored a children’s book on loss, called “Buds,” and recently started the Near Death Project. 

Get more details on Michaela’s LinkedIn

Jenn Snively
vice president, content strategy
COnnect with me

Favorite book

“Neverwhere” by Neil Gaiman. I’ve always loved the way he takes readers on journeys into fantastical worlds overflowing with compelling characters through his masterful storytelling.

Believes in

Following my intuition, open communication and being the go-to girl when there’s a puzzle to be solved.

Makes brands healthy and people happy by

Connecting with people on an emotional level—being able to understand thoughts and feelings helps ensure we’re always delivering the right content, at the right moment.

Proud moment at work

Developing the messaging for the rebrand of the Stop & Shop Delivery & Pickup trucks; whenever we pass one, the kids always excitedly shout, “Hey! It’s your truck!”—it’s adorable!

Fave desk decor

Many tiny treasures grace my desk (I am a collector of tchotchkes), but if I had to choose just one thing, it would probably be the framed photo of my dog sporting a tuxedo.

Before the (add)venture

Senior copywriter for a national retail brand, but the first part of my career was spent in publishing, trusty red pen in hand, as a managing editor.

(add)love

Lingzi Foundation

Member of 

Kappa Gamma Pi

Alma mater

The College of New Rochelle

Kids or pets

Two stepdaughters, Claire and Isla, and a spunky Schnoodle named Angus

Fun fact

I’m a whiz with dates. Once I learn someone’s birthday, it’s banked to the memory Rolodex forever. Sadly, it’s a talent I’ve yet to figure out how to monetize.

Get more details on Jenn’s LinkedIn.

Erin Norman
VICE PRESIDENT, PRODUCTION + IMPLEMENTATION
COnnect with me

Favorite superhero
My mom. She can see in the dark, has eyes in the back of her head and can take control of a group of rowdy kids with just one look! But her greatest power is making the world a better place.

Believes in
Respecting and valuing what everyone has to offer by supporting opportunities for growth and development, as well as creating a positive and encouraging work environment.

Makes brands healthy and people happy by
Being authentic, genuine and listening to what people need.

Proud moment at work
Working on projects that have a positive impact on society.

Before the (add)venture
I worked at a publishing company as a graphic designer and production artist.

(add)love
Help support many activities, but one favorite is organizing an annual luncheon every February at a local nursing home and arranging handmade cards from local students and flowers for residents.

Member of
Volunteer for Barrington Schools

Alma mater
Salve Regina University

Kids or pets
Two kids, a daughter named Lyla and son named Lucas, and also a dog and a cat

Fun fact
I once stopped traffic to save a chicken running around the streets of Providence.

Get more details on Erin’s LinkedIn.  

Headshot of Michelle Spriegel
Michelle Spriegel
VICE PRESIDENT, GLOBAL MARKETING STRATEGY + INNOVATION
COnnect with me

Favorite superhero
Mi mamá. Leading by example, putting everyone else first, her determination, focus and love are her most incredible superpowers.

Believes in
Change. As the well-known Mr. Churchill once said, “To improve is to change; to be perfect is to change often.”

Makes brands healthy and people happy by
Supporting individuals in building bridges, fostering understanding and collaboration, both locally and globally.

Fave desk decor
A small screaming goat figurine. In great times and challenging ones, a screaming goat makes things a little lighter and brighter.

Before the (add)venture
Public relations and social media strategy across LATAM markets for global tech companies.

(add)love
Paper Bag Project
Miami Rescue Mission

Member of
American Marketing Association
Cover Girls at Miami Rescue Mission
Ladies Empowerment and Action Program
Hispanic Marketing Council

Alma mater
Florida International University

Kids or pets
No kids (yet), currently raising a wild Australian Shepherd named Roo 

Fun fact
My proudest achievement is competing in state and national choir competitions leading me to stand on stage at Carnegie Hall in New York—it was an unforgettable, euphoric experience.

Get more details on Michelle’s LinkedIn

Keely Taylor
VICE PRESIDENT, QUALITY + PROCESS
COnnect with me

Favorite superhero
Marvel superheroes. Despite all of their positive attributes, they all have flaws and imperfections which represent the human experience and how we succeed.

Believes in
Honesty and authenticity.

Makes brands healthy and people happy by
Bringing teams together that have a balance of diversity and creativity.

Proud moment at work
I am most proud of our team’s ability to adapt during the pandemic. We implemented new tools and workflows to quickly respond to our clients’ needs.

Fave desk decor
My cat Fenris. He joins me during meetings from my home office.

Before the (add)venture
Produced toy commercials for Hasbro.

(add)love
American Foundation for Suicide Prevention
American Cancer Society

Member of
Leadership Rhode Island
NATAS of New England

Alma mater
UMass Lowell

Kids or pets
Two cats, Fenris and Loki

Fun fact
I study a Japanese sword martial art called Ono-Ha Itto-Ryu.

Get more details on Keely’s LinkedIn

Headshot of Paul Dozois
Paul Dozois
SENIOR CREATIVE DIRECTOR
COnnect with me

Favorite superhero
Super Man. I admire how he appears ordinary but harnesses his superhuman abilities for the greater good.

Believes in
Leading by example and willingly doing what others are doing. Nothing is beneath me.

Makes brands healthy and people happy by
By focusing on clear and concise messaging, avoiding unnecessary abstract concepts. Our creative work is designed to resonate with a wide audience, rather than solely for the sake of creativity itself.

Fave desk decor
A 1930s Kodak camera that was used by a distant relative during WWII to capture historical images of Nazi Germany.

Before the (add)venture
Partner of a small ad agency in Providence.

(add)love
Boy Scouts of America
American Heart Association
Sharon Food Pantry

Alma mater
UMass Dartmouth

Kids or pets
Two sons and one grandson

Fun fact
For the past 50 years, pottery has been a passion of mine, and more recently, I’ve set up a studio in my basement to indulge in this analog way of being creative.

Get more details on Paul’s LinkedIn

Headshot of Kim Edge-Ambler
Kim Edge-Ambler
SENIOR CREATIVE DIRECTOR
COnnect with me

Favorite superhero
My mom: Despite experiencing gradual and sudden loss from Multiple Sclerosis for over 50 years, my mother always greets each day with gratitude and a smile.

Believes in
Our team can tackle and solve anything.

Makes brands healthy and people happy by
Caring about the work and paying attention to the details.

Fave desk decor
My Pop’s 1950 metal Ovaltine can.

Before the (add)venture
NYC magazines and universities

Member of
American Institute of Graphic Arts
Society of Children's Book Writers and Illustrators

Alma mater
New York University
Parsons School of Design

Kids or pets
Two daughters, two sweet hound dogs and one handsome cat 

Fun fact

A sea lion once popped up near my board when I was surfing in Santa Cruz.

Get more details on Kim’s LinkedIn.

Jenna Rezendes
EXECUTIVE PRODUCER
COnnect with me

Favorite superhero
Women: They are never afraid to jump into action for the people they love, using super powers that go far beyond what you might see in the movies.

Believes in
Treating people with kindness and finding common ground.

Makes brands healthy and people happy by
Listening to what people need before reacting so I can better understand how to help them.

Fave desk decor
I keep reminders of inside jokes, thank you notes and even a little G.I. Joe in tree pose.

Before the (add)venture
I worked in film and TV development and production in New York City and as a freelance producer in New England.

(add)love
Adoption Rhode Island
Rhode Island Community Food Bank

Alma mater
Northeastern University

Kids or pets
One dog named Linus; he has little man syndrome and a killer underbite

Fun fact
My husband and I love to travel. We have been to el fin del mundo (Ushuaia, Argentina), where we hiked the southernmost hikable peak in the Andes. We have also gone sledding down the side of a volcano in Nicaragua and snorkeled between tectonic plates in Iceland in the winter.

Get more details on Jenna’s LinkedIn.

Headshot of Caleb Walker
Caleb Walker
MANAGING DIRECTOR, DIGITAL STRATEGY
COnnect with me

Favorite superhero
Thor. I chose to study abroad in the far north of Sweden in a city called Luleå, and have a deep appreciation and affinity for Scandinavian culture and their love of the outdoors and nature. So to see this legendary mythological figure come to life as a superhero is spectacular.

Believes in
The power found in empathy and active listening. Everything is a matter of perspective, be sure to consider ones other than your own.

Makes brands healthy and people happy by
Approaching every project by rooting ourselves in understanding. Understanding the business reality, stakeholder perceptions, audience pain points, etc. This is how we can find real problems and drive measurable change.

Fave desk decor
My outdoor adventure books. “No Words for the Way Down” by Jeremy Jones and “On Thin Ice: An Epic Final Quest Into the Melting Arctic” by Eric Larsen.

Before the (add)venture
I’ve been a bit of a wanderer, living in New York, Wyoming, Colorado and Virginia over the past 10 years. Through that, I’ve worked at a number of places, on both the agency side and the client side.

(add)love
The Autism Project
International Tennis Hall of Fame

Member of
American Marketing Association

Alma mater
Virginia Commonwealth University

Kids or pets
One daughter, Margot, and two pets (both with brindle coloring): a dog named Lola and a cat named Minerva

Fun fact
I thru-hiked the Pacific Crest Trail—from Mexico to Canada through California, Oregon and Washington—after graduating college.  

Get more details on Caleb’s LinkedIn