Turning Fans Into Followers

The “world’s best plastic wrap” had no shortage of testimonials, but lacked a community to spread the word and share tips. We launched Stretch-Tite’s social platforms to turn loyal fans into followers.

Rated by cooking professionals as “the only plastic wrap you’ll ever need,” Stretch-Tite sought a way to showcase its unique benefits and uses to engage with current and prospective consumers in the social sphere.

We launched, developed and executed social media strategies on Facebook and Pinterest to connect with loyal fans and build brand awareness with prospective followers. Our ground-up approach included everything from digital asset development and copy creation to posting and community moderation. Through thoughtfully timed campaigns and responsive conversations, we’ve helped Stretch-Tite exceed goals for Facebook fans and share Pin-worthy recipes, craft ideas and home inspiration on 10 Pinterest boards.

Desktop views of facebook and pinterest posts for stretch tite plastic wrap