Rhode Island College needed a brand that would represent the drive of their students, the grit of their faculty, and the achievements of their alumni. We had to understand how a community of distinct experiences share one bold identity.
No one knows Rhode Island College like the people who make up the tight-knit and diverse community there. Using feedback from focus groups, campus interviews, and multichannel surveys, we gained insights into how current students, alumni, and staff relate to their school and imagine its potential.
With this foundation research in place, we set out to create a visual experience that reflects where Rhode Island College is going next and what they know that future students and their families will value too.