Driving digital growth through customized culinary solutions
research & insights
cross-cultural marketing
campaign development
content strategy
digital strategy
Having delivered accessible quality and durability for the past 75 years, Oster helps bring culinary confidence to their customers by customizing products such as blenders, skillets and grills for some of the largest markets in Latin America. With innovation being a key component of Oster’s growth strategy, their digital campaigns for Latin America needed an innovative and customized approach to increase online growth.
By capitalizing on trends and return of ad spend (ROAS) for every market, we created a funnel for our digital media buy with a unique stage that strategically targets awareness and performance—‘brandformance’. We focused on where each media asset would have the highest impact on our audience and developed a plan based on the three primary groups of users: those who didn’t know the Oster brand and products, those that knew the Oster brand but had yet to make a purchase, and those who had made a purchase or showed intent.