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Cyber day campaigns performing 105% of goal

Driving digital growth through customized culinary solutions

research & insights
cross-cultural marketing
campaign development
content strategy
digital strategy

Blending innovation with tradition

Having delivered accessible quality and durability for the past 75 years, Oster helps bring culinary confidence to their customers by customizing products such as blenders, skillets and grills for some of the largest markets in Latin America. With innovation being a key component of Oster’s growth strategy, their digital campaigns for Latin America needed an innovative and customized approach to increase online growth.

Leveraging the consumer journey to develop a media plan

MORE ABOUT THE MEDIA PLAN

By capitalizing on trends and return of ad spend (ROAS) for every market, we created a funnel for our digital media buy with a unique stage that strategically targets awareness and performance—‘brandformance’. We focused on where each media asset would have the highest impact on our audience and developed a plan based on the three primary groups of users: those who didn’t know the Oster brand and products, those that knew the Oster brand but had yet to make a purchase, and those who had made a purchase or showed intent.

Our focus on customization and innovation drove digital transformation and real sales results
Great work by everyone on the team, showing tremendous results and setting the example for other countries to follow. Thanks.
Senior Director, Global Business Development Ecommerce FOR OSTER