We write more than just brand stories — we write about cultural insights, our team’s growth and industry trends, too.
September 7, 2023
5 ways shooting a virtual production in 2024 will pay off .
August 31, 2023
How brands can create successful communications strategies that resonate with multicultural audiences.
August 17, 2023
For brands that want to reach this rapidly growing market share, it’s important to incorporate elements of their culture beyond language.
August 11, 2023
While Spanish is the primary language used to market to Hispanic and LatinX audiences, it’s critical for marketers to understand that it’s extremely nuanced.
August 2, 2023
Establishing a consistent and well-structured critique method is an important part of the creative process.
July 19, 2023
We are thrilled that our (add)prentice summer internship program is back in full swing.
June 13, 2023
Ads translated from English to Spanish can sometimes read as if they’ve been run through Google Translate, with incorrect grammar, structure and meaning.
June 12, 2023
Happy Pride Month.
June 8, 2023
Now, more than ever, multicultural consumers expect brands to properly represent them and exhibit cultural literacy.
May 23, 2023
The Fibonacci sequence is a fascinating mathematical principle that has captured the imaginations of mathematicians, scientists, and artists for centuries.