A bold vision

During our research, we uncovered that, while Uvex Safety Products was an industry leader with a great legacy of performance and innovation, the marketplace had become crowded. To counteract this, we developed a strategic awareness campaign to disrupt the creative space, promoting their flagship Genesis product.

Each Spring and Fall, Uvex launches a new or refreshed product line. As we worked with the sales and marketing teams to understand their unique needs and devise strategies to overcome challenges, we flexed our creative muscles to produce an entirely new product launch toolkit. These assets included a print ad, sell sheet, brochure, banner ad, sales kit, landing page, video and custom photography. We sought to carve out a visually distinct space in a saturated marketplace—creating a brand story that was heartfelt while remaining honest, and relatable while being informative.

Custom photography was instrumental to showcase not only the product features but also the product in use. In order to guarantee the marketing and sales teams would always have a robust library to choose from, we worked with all internal Uvex and Honeywell safety stakeholders to develop a multi-use digital asset library across products and industries. This process often included simulating environments, locations and scenarios. It was paramount that all industries, genders, races and products were represented equally in the final product portfolio.