A sweet solution for hiccups—and brand storytelling

Hiccupops are scientifically formulated lollipops that stop occasional hiccups in seconds. Parent company, Meter Health, conducted years of research, trials and patent certifications before putting their product on the market. But there’s also an undeniably cheerful aspect to the product and its purpose. For generations, hiccup “cures” were pseudoscientific folk remedies that didn’t work, so, it seems like magic that these ingenious lollipops actually do. Our task then was to showcase the astounding, near immediate effects of Hiccupops, without losing sight of the healthcare marketing science that made them possible.