From bed maker to health tech innovator

Changing perceptions with connected care

Brand identity
Campaign development
Content strategy
Design language system
Research + insights
Video + animation

Isometric illustration showing four healthcare settings labeled Med-Surg Care, Home Care, Emergency Care, and Surgical Care, each with medical personnel attending patients and connected by a central Critical Care unit with monitoring equipment and a patient in bed. Background is blue with teal lines connecting the units.

Elevating Hillrom’s story beyond the bedside

Born as a hospital bed business more than 100 years ago, Hillrom has grown into a healthcare technology innovator with a robust suite of connected care solutions. The challenge? Customers still saw them as “just a bed” company.

We served up a solution by blending timeless strategy with modern creative to show how Hillrom’s products connect care across the hospital and beyond—supporting providers, improving outcomes and advancing healthcare brand storytelling.

80% of clinical errors are due to care
team miscommunications

Redefining care, for good

discover the insight behind the strategy

Illustration of two healthcare professionals standing on separate platforms connected by curved blue lines with a red sun-like symbol in the center; the top figure is a female nurse with long hair holding a tablet, the bottom figure is a male doctor wearing a face mask and holding a tablet.

Keep it real by making the brand
more human

shooting the story

We brought the brand to life for B2B marketing audiences through human-centered content that builds trust. Videos featured authentic and emotive storytelling that showed how Hillrom’s interoperable healthcare solutions work in synergy to transform care across the hospital and beyond.

A healthcare worker in blue scrubs and a black face mask stands at a workstation looking at a computer monitor with data on the screen.

Dial up the value to change how
customers see the brand

Explore the campaign that shifted perceptions

Computer screen displaying Hillrom website with slogan 'Redefining Care, for Good' alongside a nurse using a stethoscope; next to it, a white webpage shows a hospital bed and text 'Transforming Outcomes' about improving patient safety with Smart+ Beds.

Three digital social media post mockups featuring Hillrom healthcare themes: the first shows a nurse with stethoscope and text 'Let's Go'; the second displays a hospital smart bed with 'SMART+ BEDS' text; the third depicts a patient and nurse with tablet, stating 'Voalte More Meaningful, Connected Care'.

Printed sheets on a blue surface displaying business unit attributes for Hillrom, with bold text highlighting 'Resilient Intuitive Essential' and a description of InSynergy+ Care Solutions redefining acute care through a connected ecosystem.

“

Thank you to the entire (add)ventures team for creating mini movies that bring our ecosystem to life! I love that we are making bold moves and doing it together.

Hillrom Marketing Communications

From bed maker to health tech innovator

Elevating Hillrom’s story beyond the bedside

Redefining care, for good

discover the insight behind the strategy

Keep it real by making the brand
more human

shooting the story

Dial up the value to change how
customers see the brand

Explore the campaign that shifted perceptions

A bold vision

Subscribe to our newsletter

From bed maker to health tech innovator

Elevating Hillrom’s story beyond the bedside

Redefining care, for good

discover the insight behind the strategy

Keep it real by making the brandmore human

shooting the story

Dial up the value to change howcustomers see the brand

Explore the campaign that shifted perceptions

A bold vision

Subscribe to our newsletter

Keep it real by making the brand
more human

Dial up the value to change how
customers see the brand