Learning at-home infusion therapy can be challenging and scary for patients and caregivers, but it’s a crucial skill as they make a life-changing decision. This user-centered website gives patients and caregivers the care and support they need to confidently administer feeding therapy from the comfort and safety of their homes. The guidance Coram’s new patient experience offered made it easier for patients to manage their therapy with educational and self-serve resources. By building a creative narrative with a view to brevity and clarity, we made patients’ and caregivers’ decisions just a little easier.

With identifiable imagery, consistent messaging and plain language, the website highlights empathy and simplicity so that audiences feel empowered and informed. To best serve the patients and caregivers of Coram, we wrote a series of easy-to-understand guides and how-to videos that not only demonstrated how to conduct at-home infusion therapy but informed the users why Coram was the right choice. These resources especially proved helpful during the COVID-19 pandemic, when patients were encouraged to stay home and needed to make crucial life-changing decisions.

These care kits guided audiences to a new landing. This custom page, targeted toward healthcare providers, provided a deeper overview through three featured videos. The “Why Choose Us” and patient testimonial videos were vital additions for patients and caregivers to receive all the information they need to make a (sometimes rapid) decision.