Making Tobacco History

When CVS Health asked us to spread the word that they were pulling tobacco products from their shelves, we wanted to help them make a good impression. Over 218 million to be exact.

As part of their purpose to help people on their path to better health, CVS Health engaged us to assist in communicating their pledge: to cease carrying cigarettes and other tobacco products in their 7,600 CVS/pharmacy stores by October 1, 2014.

Our team managed and developed the following campaign components:

- Full-page ads that appeared in The New York Times, The Wall Street Journal, Politico, The Boston Globe, and The Providence Journal

- Custom landing page with infographics and video

- Banners for the corporate website, retail website, and Minute Clinic website

- Multimedia news release featuring video announcements from President/CEO Larry Merlo and other company leaders

- Other resources for use in the internal webpages of CVS Health.

When the news was announced, it quickly went viral, becoming a trending topic on both Facebook and Twitter and generating over 268 million impressions.

graphic stats of the social media mentions and broadcast impressions of the CVS Health quits tobacco campaign
buttons with CVS quits for good slogan and anti-tobacco logos