Marriott International

E-Marketing

Challenge

Marriott International wanted a fresh way to engage a variety of its customer demographics for two properties in the Washington-Dulles area. The company wanted to build awareness and excitement over its individual property offerings, flexible meeting space and package options to the group market along with business and leisure travelers. 

Response

(add)ventures created an e-marketing campaign that targeted specific segments of the group market, such as associations, religious segments and the government. The e-blasts were designed with compelling imagery and reflected the Marriott brand voice.