Following the merger of CVS Corporation and Caremark, the newly formed company, CVS Caremark, required a corporate Web site to reflect the new organization and its rank as a Fortune 20 company.
(add)ventures created a sophisticated Web site that clearly communicates the CVS Caremark brand to key audiences. The elegant design features vivid photography depicting the culture and values of the company. Info.CVSCaremark.com has a fully functioning online newsroom that sends e-mail alerts and RSS feeds to subscribers with the click of a mouse, and a comprehensive content management system that allows the company to easily update and change its messaging.
The monthly page views for Info.CVSCaremark.com increased over 50 percent in the first nine months. The Web site generates more than three million views a month, and has seen a 700 percent increase in the number of people subscribed to receive e-mail when new content is published on the site.