Autocrat

Tradeshow Exhibit

Challenge

Autocrat, a fourth-generation family-owned business that roasts coffee and manufactures coffee extracts, participates in various industry trade shows throughout the country to generate awareness and excitement over its brands.  To better showcase the newly rebranded Coffee Extracts and Coffee on Demand product lines, Autocrat needed new tradeshow materials that accurately reflected the updated and refreshed brand messaging.

Response

(add)ventures designed a series of tradeshow booths that generate buzz over the Coffee on Demand and Coffee Extracts products lines. Through stimulating photography and visuals, the tradeshow booths showcase the diverse application of both of the featured product lines. The designs accommodate a variety of tradeshow layouts, including tabletop displays and larger 10x10 floor booths. 

Outcome

The booths generated increased traffic and interest in Autocrat at various trade shows. As a result, the company's sales team acquired new sales leads for both product lines.