Stretch-Tite Premium Plastic Food Wrap

Website Redesign


Create one website that seamlessly combined Polyvinyl Films, Inc. and Stretch-Tite to better align with competitors and to offer consumers a simplified e-commerce experience. Stretch-Tite and its parent company, Polyvinyl Films, Inc., had two separate websites, which often caused confusion for consumers looking to purchase their products.


We developed a responsive, e-commerce website that leads with Stretch-Tite and includes information on Polyvinyl Films in the main navigation. We simplified the site architecture to focus on the product and lead consumers into the purchase funnel. Products were also updated with new photography. In addition, we created a news section, incorporated social media feeds and customer testimonials. To help increase the speed of the shopping experience for both consumers and customer service reps, we moved the site to a new server platform.