Union Point

HUBweek 2017

Challenge: 

Union Point is a new city rising 12 miles south of Boston with a mission to enhance the human experience through the ideals of technology, sustainability, architectural beauty, education, creative arts, culture and inclusivity. 

Each year, the City of Boston transforms into a large festival site filled with shipping containers, geodesic domes and art installations to support the innovation ecosystem in the local community. With a similar philosophy and emphasis on the human experience, Union Point sought the event as an opportunity to inform and inspire attendees about the local smart city.

Union Point — a culturally rich and technologically advanced urban environment 12 miles south of Boston — sought a way to inform local residents about the smart city during HUBweek, a weeklong festival that celebrates the area’s most creative and innovative minds.

Response: 

We concepted, designed and produced an interactive information center and mobile experience to educate HUBweek attendees about Union Point. With a retrofit shipping container as our base, we installed elements of the center including graphics, flooring, monitors, lighting and video. The result? A highly-engaging experience that informed participants about the smart city and retained HUBweek’s mission of supporting and strengthening the innovation ecosystem in Boston.

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