AOC, a global electronics company, wanted to update their training videos for its vendors and promoters. The goal was to build off of previous training videos to make this series a more visual and engaging next step for their “Clase AOC” training program.
(add)ventures supported AOC with strategic and creative direction, including storyboards, art direction, script development and production. Casting actor Freddy Florez, known for his appearances on television programs in LATAM. Florez used a neutral accent and specific manor of speaking to appeal to AOC’s target audiences across LATAM.